From Thread to Form

Every space begins with a thread. Not just fabric, but an idea—a quieter way of creating something that matters. We moved through the noise into the stillness, where craft is a discipline, not a commodity. We found tradition, depth, and a quiet elegance that endures.

Our process is grounded in centuries-old techniques—block printing, hand weaving, and natural dyeing—reimagined for modern living. Chosen with care. Built with meaning. This is slow design, made to last

Our Principles

Integrity in Creation

We believe that true luxury lies in the traceability of the hand. From the initial rendering in our Pennsylvania studio to the final thread woven in our Indian ateliers, we maintain a singular standard of innovative creation and technical discipline.

Design for the Individual

We design for those who value depth over trends. Our collections are engineered to reveal a home's character through texture and tone, providing the "soul" that designers seek while ensuring the durability required for real living.

Responsible Production

We are a manufacturing-led house committed to global responsibility. By owning our production cycle, we ensure that our growth directly supports the preservation of heritage techniques and the well-being of the artisan environments we inhabit.

What Sets Us Apart

Direct-from-Source

We operate as a design-led manufacturer, not a middleman. By maintaining our own production and QC teams in India, we provide designers with direct access to heritage looms, ensuring total transparency from the first dye-lot to the final delivery.

Global Presence. Local Ease.

With our production headquarters in Jaipur and our fulfillment hub in West Chester, Pennsylvania, we bridge the gap between global craft and domestic reliability. We manage the complexity of international logistics so you can focus on the design.

Agility at Scale

We have collapsed the traditional 6-month lead time. Because we control the loom, we can deliver custom fabric in days and bespoke rugs in weeks—bringing the speed of modern design to the integrity of heritage techniques.

Weaving a Brighter Future

We believe the beauty of our product should be reflected in the lives of those who make it. We are committed to supporting the families within our artisan communities, ensuring education and nutrition for the next generation.